Lets work together
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3
Years of experience
Shivangi Roy
About Me
I am a result-oriented marketing analyst with expertise in digital campaign strategy, performance optimization, and data visualization. With a strong foundation in Python, SEO/SEM, and dashboard tools like Tableau and Power BI, I help brands make smarter, data-backed decisions. My approach combines analytical precision with creative thinking to deliver impactful marketing solutions that elevate engagement, visibility, and ROI.
My expert
areas
Experienced in creating and executing digital strategies using data analytics, SEO/SEM, A/B testing, and campaign automation tools to deliver quantifiable results.
Skills
SEO & SEM Optimization
Data Visualization & Reporting
Python & SQL for Marketing Analytics
Digital Campaign Management
A/B Testing & Conversion Optimization
Agile Project Collaboration
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3
Years of Experience -
20
Successful Campaigns -
25
Data Dashboards Built -
30
Client Projects Delivered
Experience
Exp 2
Align Infotech
Marketing & Data Analytics Intern
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Analyzed PPC campaign performance using CTR, CPC, and conversion metrics; improved ad reach by 15%.
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Presented A/B testing insights to stakeholders, enhancing Google Ads relevance scores by 18%.
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Managed Google Shopping feed schema and taxonomy; increased search visibility by 27%.
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Created performance dashboards for campaign reporting using ROI and engagement metrics.
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Assisted in keyword research and structured bidding strategies to optimize campaign performance.
Exp 1
Hexaware Technologies Pvt Ltd
Software Engineer – Mendix Developer
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Developed Mendix applications by designing modular workflows, improving feature rollout speed by 38%.
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Built an SAP-integrated master data module automating vendor and customer data entries, reducing inaccuracies by 46%.
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Integrated REST, OData, and SOAP APIs for external data ingestion, improving latency by 40%.
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Ensured consistent version control and streamlined deployments using branching and automated release cycles.
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Worked closely with business stakeholders to align technical solutions with business requirements.
Certifications
Mendix Intermediate Developer
2022
Mendix Academy (Online)
Microsoft Azure Fundamentals (AZ-900)
2023
Microsoft / Certiport (Online)
Digital Marketing – Google Digital Garage
June 2020
Google Digital Garage (Online)
Projects
Google Digital Garage
Google Digital Garage
Digital Marketing Strategist
Skills Used
- SEO (Search Engine Optimization)
- SEM (Search Engine Marketing
- Google Ads & Keyword Bidding
- A/B Testing
- Campaign Analytics & ROI Tracking
- Google Analytics
- Email Marketing
- Python (for clustering & segmentation)
- Audience Profiling & Segmentation
- KPI Tracking & Dashboard Reporting
Key Roles
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Designed and executed a multi-stage digital marketing campaign for a simulated retail brand.
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Applied SEO/SEM techniques and ran email campaigns aligned with conversion goals.
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Conducted audience segmentation using behavioral and demographic data from 5,000+ user profiles.
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Implemented clustering algorithms to define high-intent user segments and optimize keyword targeting.
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Analyzed 200+ keyword combinations and selected 65 high-performing keywords.
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Improved ad quality scores by 28% and reduced funnel drop-off by 23% using performance data and campaign refinements.
